Media Entrepreneur and Digital Marketing Strategist in the United States
Named one of the top 50 Influential Women in Content Marketing, I am fueled by curiosity and optimism about the future of marketing and its evolving role in business strategy.
As a national public speaker, I engage audiences with keynotes, workshops and breakout sessions on marketing topics to help them grow their brand in today's digital and consumer-centric world. I am especially focused on broadening the awareness of User-Generated Content (UGC) which brands can use to make their marketing more genuine, personal and relatable.
As a personal branding consultant, I am the host of a podcast series calledPlatformFMand am a regular guest on marketing podcasts.
As a media entrepreneur, one of my proudest achievements is the founding of a nationally-syndicated talk radio program and podcast, Family Matters Radio. The thirteen-year media company was a pioneer in women-issue programming that was honored by five Society of Professional Journalism awards for shows focused on maternal and infant health issues.
Success in the mom market content space led to an opportunity to launch the national social network MomsLikeMe.com in over 80 communities across the Gannett media network. As the on-air contributor for NBC-TV, I collaborated with the content teams to produce multiple on-air stories to attract and engage a female/mom-focused audience.
As Digital Strategy Director with Advance Digital, I led a team of digital strategists working with the Rock and Roll Hall of Fame, Content Marketing Institute and Hard Rock Rocksino and other client partners in the events, travel/tourism, entertainment verticals.
Currently, I serve as the Director of Marketing for the Great Lakes Science Center, one of the major attractions in Ohio and one of only 11 NASA visitor centers in the country.
Keynote Speaker on several topics including user-generated content marketing, social media strategy, tourism marketing and marketing leadership.
Recent Speaking Events:
Web Association, Why You Can't Ignore User-Generated Content, March 2019
Content Marketing World, Female Entrepreneurs and User-Generated Content, Sept 2018
Association for Fund Raising Professionals Email Communications Makeover, Aug 2018
Female Entrepreneur Summit, Keynote, Social Media, Oct 2017
Content Marketing World, Workshop Sept 2017, 2016
Jumpstart, StartUp ScaleUp, Personal Branding Masterclass Aug 2016
Ohio Association of Travel and Tourism, Digital Marketing Tactics Oct 2016
INTERACT Ohio, Native Advertising April 2016