Media Entrepreneur and Digital Marketing Strategist in the United States
Named one of the top 50 Influential Women in Content Marketing, I am fueled by curiosity and optimism about the future of marketing and its evolving role in business strategy.
As a national public speaker, I engage audiences with keynotes, workshops and breakout sessions on marketing topics to help them grow their brand in today's digital and consumer-centric world. I help brands understand and leverage the customer experience to make their marketing more genuine, personal and relatable.
As a media entrepreneur, one of my proudest achievements is the founding of a nationally-syndicated talk radio program and podcast, Family Matters Radio. The thirteen-year media company was a pioneer in women-issue programming that was honored by five Society of Professional Journalism awards.
Success in the mom market content space led to an opportunity to launch the national social network MomsLikeMe.com in over 80 communities across the Gannett media network. As the on-air contributor for NBC-TV, I collaborated with the content teams to produce multiple on-air stories to attract and engage a female/mom-focused audience.
As Digital Strategy Director with Advance Digital, I led a team of strategists working with the Rock and Roll Hall of Fame, Content Marketing Institute and Hard Rock Rocksino and other client partners in both B2B and B2C verticals.
Currently, I serve as the Director of Marketing for the Great Lakes Science Center, one of the major attractions in Ohio and one of only 11 NASA visitor centers in the country.
As a personal branding consultant, I hosted a podcast series called PlatformFM and am a regular guest on marketing podcasts.
Keynote Speaker on several topics including content marketing, customer experience, digital media and female entrepreneurship.
Recent Speaking Events:
Content Marketing World, 7 Content Habits to Build Customer Loyalty, Sept 2019
Web Association, Why You Can't Ignore User-Generated Content, March 2019
Content Marketing World, Female Entrepreneurs and User-Generated Content, Sept 2018
Association for Fund Raising Professionals Email Communications Makeover, Aug 2018
Female Entrepreneur Summit, Keynote, Social Media, Oct 2017
Content Marketing World, Content Inc., Workshop Sept 2017, 2016
Jumpstart, StartUp ScaleUp, Personal Branding Masterclass Aug 2016
Ohio Association of Travel and Tourism, Digital Marketing Tactics Oct 2016
INTERACT Ohio, Native Advertising April 2016